Unlike Anywhere Else. On Purpose.
In May of 2016 what has become known as the "UN campaign" was unveiled. It declares that Council Bluffs is Unlike anywhere else. On purpose. This new motto replaced the decades old, “Iowa’s leading edge”. Have you noticed the banners, the t-shirts, the swag, the sculptures? That's just the start of it too, there are several new initiatives coming soon that are sure to have you embracing your inner un-ness. The last few years have been an UNbelievable ride, and Council Bluffs has really come together to celebrate the fun new mantra.
History of the Image Campaign
In 2015 Mayor Walsh formed a committee to begin the process of creating a campaign like “We don’t coast” that the people of Council Bluffs could call their own. Representatives from the Convention and Visitors Bureau, Chamber of Commerce, Council Bluffs Community Schools, The 712 Initiative, Iowa Western Community College and several other community organizations came together to make it happen.
The process began with “Let’s talk about CB” an online survey that took place in spring of 2015 and reached over 2500 residents. After the survey results were analyzed the committee hosted community workshops to learn a little more about what residents wanted. Through this process, it became apparent that the residents of Council Bluffs want to bring people together, celebrate diversity, embrace the quirk factor, celebrate history, share successes, and create an active street life.
In the fall of 2015 creative concepts were presented to focus groups, and they unanimously selected “Unlike anywhere else. On purpose.” Check out the awesome video that says it all: https://vimeo.com/163598325
Sometimes to discover who you really are, you first have to discover who you’re not. Council Bluffs is unlike anywhere else. On purpose. So today, we’d like you to join us in publicly embracing our un-ness. Unashamed of who we are and who we want to be. Undaunted by the challenges of the future. Unstoried no more. It’s time to make the unknown, known. Time to uncover the people, the places, the history and the happenings that make us proud.
The UN in Council Bluffs is highlighted with a map pin. Drawing out this UN gives residents and businesses an opportunity to have a little fun with the UN. This UN pin has become widely noticeable and will continue to pop up around town.
100 Block Parties
While developing the UN Campaign it became apparent Council Bluffs residents wanted more opportunities to celebrate and connect with their neighbors, and so evolved 100 Block Parties. The team behind the UN Campaign created a challenge for the people of Council Bluffs to host 100 Block Parties in one year. Mayor Walsh kicked off this one-year project in September of 2016. The community crushed the goal of 100 block parties well before a year was over! Over 115 parties were hosted with nearly 7,000 people in attendance!
Two UN sculptures were unveiled during LoessFest 2017. These five foot UN "map pins" have been popping up all around town as they like to follow the crowd. They've been to LoessFest, the Farmer's Market, Hydrant Parties, several playgrounds, Lewis and Clark, and more. The UN pins are selfie-ready and make for great photo ops. Photos can be shared using #unleashcb.
100th Block Party
On Saturday, September 2, 2017, Council Bluffs celebrated the 100th Block Parties project with the 100th Block party on the 100 Block. This community-wide block party shut down the streets on the 100 Block and filled the space with neighbors from all over Council Bluffs. We celebrated together with all of the typical block party feels: live music, hot food, cold drinks, a dunk tank, carnival games, balloons, beach balls, and people of all ages. It was truly a night for the books.
Stay tuned for an exciting announcement in the Spring of 2018! More UN stuff is headed your way!
UN campaign logos and creative guidelines can be downloaded at: http://unleashcb.com/features/unlike_anywhere_else/